Why Did WWE Split Into Raw and SmackDown?By Coder| September 27, 2023 Wrestling Blogs Why Did WWE Split Into Raw and SmackDown? World Wrestling Entertainment (WWE) is known for its thrilling matches, larger-than-life characters, and epic storylines. One of the key aspects that sets WWE apart from other wrestling promotions is its brand split. The brand split refers to the division of the WWE roster into two distinct brands: Raw and SmackDown. But what led to this decision? Let’s dive into the reasons behind WWE’s decision to split into Raw and SmackDown. Creating Unique Identities The primary reason behind the brand split was to create unique identities for Raw and SmackDown. By having separate rosters, each brand could develop its own storylines, championships, and rivalries. This separation allowed WWE to cater to different fan bases by providing diverse content on each brand. Competition and Ratings The rivalry between Raw and SmackDown also played a significant role in the decision to split. By having two separate shows, WWE introduced healthy competition between the brands, fueling creativity and pushing both shows to deliver exceptional content. The competition also translated into higher TV ratings as fans eagerly tuned in to see which show would outperform the other. Better Opportunities for Superstars The brand split created better opportunities for WWE superstars. With a more extensive roster, talent had increased chances of being featured on television regularly. This exposure not only helped established stars but also gave rising talents a platform to showcase their skills. Drafting Superstars Every year, WWE holds a draft where superstars are assigned either to Raw or SmackDown. This draft allows for fresh matchups and storylines as wrestlers switch brands. It keeps things unpredictable and exciting for both the wrestlers and the fans. Expanded Pay-Per-View Schedule The brand split also led to an expanded pay-per-view schedule. With two separate brands, WWE could now host brand-exclusive pay-per-view events. This provided more opportunities for superstars to shine on a big stage and allowed fans to experience unique matchups that were previously not possible. Brand Supremacy WWE capitalized on the brand split by introducing brand supremacy storylines. This concept pitted Raw against SmackDown in various competitions, such as Survivor Series matches, where superstars from each brand faced off against each other. These events further fueled the rivalry between the brands and kept fans invested in the ongoing battle for brand supremacy. In Conclusion The decision to split WWE into Raw and SmackDown was driven by several factors. Creating unique identities for each brand, fostering competition and ratings, providing better opportunities for superstars, expanding the pay-per-view schedule, and promoting brand supremacy were all key considerations. Ultimately, the brand split has proven to be a successful strategy for WWE, offering fans a diverse range of content and ensuring that both Raw and SmackDown continue to captivate audiences worldwide.
