Who Made WWE Figures Before Mattel?

Have you ever wondered who made WWE figures before Mattel took over? The world of professional wrestling has always had a dedicated fanbase, and one of the ways that fans can express their love for the sport is through collectible action figures. These figures not only serve as a way to relive some of the most memorable moments in wrestling history but also allow fans to create their own dream matches and storylines.

Toy Biz:
Before Mattel became the primary producer of WWE figures, there was another company that held the license – Toy Biz. Toy Biz was a major player in the toy industry during the 90s, producing several popular lines based on various franchises. They acquired the license to produce WWE figures in 1990 and held it for almost two decades.

During their time as the official WWE figure manufacturer, Toy Biz released numerous figure lines that captured the essence of some of wrestling’s most iconic superstars. They were known for their attention to detail and dedication to creating accurate representations of these larger-than-life personalities.

Classic Superstars:
One of Toy Biz’s most beloved figure lines was “Classic Superstars.” These figures focused on recreating wrestlers from different eras and included legends like Hulk Hogan, Stone Cold Steve Austin, The Rock, and many more. The Classic Superstars line quickly became a favorite among collectors due to its authenticity and extensive roster.

• The Classic Superstars line featured multiple series, each introducing new wrestlers into the collection.
• The figures came with various accessories such as championship belts and iconic props associated with each wrestler.
• The attention to detail extended beyond just the physical appearance; many figures had multiple points of articulation, allowing for dynamic poses.

Jakks Pacific:
After Toy Biz’s run as WWE figure manufacturer ended in 2009, another company stepped up to take the reins – Jakks Pacific. Jakks Pacific, known for producing toys and figures based on popular franchises, continued the tradition of creating highly detailed WWE figures.

WWE Ruthless Aggression:
One of Jakks Pacific’s notable figure lines was “WWE Ruthless Aggression.” This line focused on capturing the intensity and athleticism of wrestlers during the early 2000s. The figures featured realistic facial expressions, detailed ring attire, and accurate body proportions.

Some key features of the WWE Ruthless Aggression line include:

• Highly detailed figures with accurate representations of each wrestler’s unique look.
• The ability to recreate signature moves with included accessories such as chairs, ladders, and tables.
• Some figures even had electronic features that played entrance theme music or included voice clips.

Mattel Takes Over:
In 2010, Mattel acquired the license to produce WWE figures. Since then, they have become the leading manufacturer in the industry, consistently releasing new series and expanding their selection of wrestlers.

Some highlights of Mattel’s WWE figure line include:

• An increased focus on articulation and poseability, allowing for more dynamic action poses.
• The inclusion of interchangeable heads, hands, and accessories to provide fans with customization options.
• Mattel has also introduced special collector’s editions and exclusive figures available only through specific retailers or events.

While Toy Biz and Jakks Pacific played significant roles in shaping the world of WWE action figures before Mattel took over, it is undeniable that Mattel has taken the collecting experience to new heights. With their continued dedication to quality and innovation, fans can expect even more exciting releases in the future.

In conclusion, before Mattel became synonymous with WWE figures, Toy Biz and Jakks Pacific were the primary manufacturers. Each company brought its unique approach and attention to detail, creating figures that resonated with fans.

The transition to Mattel marked a new era for WWE figures, introducing new features and expanding the possibilities for collectors. Whether you’re a longtime collector or just starting your WWE figure collection, these figures serve as a tangible connection to the world of professional wrestling.