When Did WWE Stop Using Divas?

Over the years, WWE has undergone numerous changes and adaptations to keep up with the evolving landscape of professional wrestling. One such significant transformation occurred in 2016 when WWE decided to retire the term “Divas” and introduced a new era for its female superstars.

The Rise of the Divas

During the late 1990s and early 2000s, WWE experienced a surge in popularity, thanks in part to its emphasis on showcasing attractive women who were often referred to as Divas. These Divas played a crucial role in entertaining fans with their beauty, charisma, and athleticism.

The Diva Search Contest:

One of the notable initiatives during this time was the annual “Diva Search” contest. This contest aimed to find fresh faces and talents who had the potential to become future WWE Divas. The competition attracted thousands of aspiring models, actresses, and athletes from around the world.

The Women’s Evolution

As time went on, WWE realized the need for change. The company recognized that its female talent possessed more than just looks; they were highly skilled athletes capable of delivering incredible matches and captivating storylines.

In 2015, a pivotal moment came when Stephanie McMahon, Chief Brand Officer of WWE, made an announcement that would forever change how women’s wrestling was perceived within the company.

The “Divas Revolution” Begins:

Stephanie McMahon declared that WWE would no longer refer to its female competitors as “Divas” but as “Superstars,” just like their male counterparts. This shift aimed to provide more respect and recognition for their athletic abilities rather than focusing solely on their appearance.

The Introduction of the Women’s Championship:

Another significant step towards this transformation was the introduction of the WWE Women’s Championship. This title would replace the Divas Championship and symbolize a new era of women’s wrestling in WWE.

The Rebranding

In April 2016, WWE held its annual WrestleMania event, which became the platform for unveiling a new Women’s Championship belt. This reinvention marked a pivotal moment in history as it solidified WWE’s commitment to promoting equality and showcasing the incredible talents of its female superstars.

Women’s Revolution in Full Swing:

After WrestleMania 32, WWE continued to push forward with its women’s revolution. The company focused on providing longer and more competitive matches for its female talent, highlighting their athleticism and storytelling abilities.

The Impact

The decision to stop using the term “Divas” had a profound impact on how women were perceived and treated within WWE. It allowed female superstars to be taken more seriously as athletes rather than just eye candy.

Increased Opportunities:

With this rebranding came increased opportunities for women within WWE. Female superstars began headlining pay-per-view events, breaking barriers with historic matches such as Sasha Banks vs. Charlotte Flair in Hell in a Cell and Becky Lynch vs. Ronda Rousey vs. Charlotte Flair in the first-ever women’s main event at WrestleMania 35.

A Global Movement:

WWE’s decision also sparked a global movement for women’s wrestling outside of the company. Promotions worldwide started giving more focus to their female talent, providing them with equal opportunities and recognition.

In Conclusion

The decision to stop using the term “Divas” in WWE marked a turning point for women’s wrestling. It allowed female superstars to showcase their incredible athleticism and storytelling abilities, earning them the respect and recognition they deserved. The women’s evolution continues to thrive, inspiring future generations of female wrestlers to break boundaries and redefine what it means to be a WWE Superstar.